Freelance Designer, Problem Solver & User-Focused Strategic Thinker. I’m a collaborative, people-driven team player who believes that great work comes from strong communication and shared purpose.

I see design as a kind of superpower — a way to solve complex problems, whether creative, strategic, or operational. Over the past few years, I’ve worked across multiple roles at a full-service agency, partnering with major clients across industries like finance, healthcare, energy, retail, and tech. These experiences have equipped me with the skills, confidence, and mindset to embrace either independent work or meaningful projects that need expertise and match my profile.

What I Do Best:
Understanding complex challenges, developing thoughtful solutions, and bringing people and ideas together around a shared vision.

How?

1. Applying user-centred methodologies;

2. breaking down barriers, understanding challenges and behaviour, and fostering innovation;

3. making use of my natural empathy and way with people.

Core Competencies:

• UX & Behaviour Design

• Design Concept & Brand Strategy

• User Research & Benchmarking

• Strategic Thinking & Design

• Project Management & Team Leadership

• Design Consultancy & Audit

• Brief and Presentation Production

• Business Development & Client Relations