JM Attitude
Jerónimo Martins, International Food Group
Food distribution, specialised retail and agribusiness.
Employer Branding — EVP. Brand strategy. Brand Concept and Development.
Art Direction. Design Concept. Collaborative Work.
Throughout Jerónimo Martins’ +230 years of history, the Group’s values were the fuel to grow and overcome challenge. However, these values have never been written (or campaigned) despite having always been present.
Challenge
How to reach the minds and hearts of 115 000 JM employees worldwide?
Creative approach
The JM Attitude is a feeling. It’s something we feel collectively and perpetuate individually through our actions.
But not any actions. Only those that transform our values - Raise the bar, Count on each other, Believe in doing the right thing - into behaviours that makes us thrive and be better.
When we continuously choose to follow and practice these values, regardless of the circumstances, we create a pattern that identifies our way of acting and living every day at Jerónimo Martins.
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