Life at JM

Jerónimo Martins, International Food Group
Food distribution, specialised retail and agribusiness.

Employer Branding. Social Media Strategy. Brand Development.

Art Direction. Collaborative Work.

“Life at JM” is Jerónimo Martins’ employer-focused social media channel. More than a behind-the-scenes look or a showcase of talent, it serves as a window into lifestyle corporate culture, and JM vision for the future.

Challenge
Create a unique tone of voice and visuals, with the right impression, aligned with the company's tone of voice and values.

Creative approach
A strategy focused on strengthening brand identity, tone of voice, and visual assets, supported by data-driven social media inputs. We will leverage insights into what currently performs well, audience behavior trends, and the expectations of social media users in a corporate landscape.

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