Lusíadas Saúde Magazine
Lusíadas Saúde, Private Healthcare Group.
Content Strategy. Design Concept.
Arte Direction. Design Concept. Editorial Strategy. Team Work.
Covid was a challenging time for every industry, but especially for healthcare institutions. Although reputation and public trust were strong, medical activity declined as people grew hesitant to visit hospitals. The post-Covid era needed a good content strategy.
Challenge
Unlock the post-Covid era. What was really making people avoid coming to the hospital?
Creative approach
During Covid, public attention shifted toward urgent and emotionally charged topics. In the post-Covid context, conversations around vaccines, the economic impact on healthcare, and widespread misinformation have continued to shape perceptions. In this environment, Lusíadas, as a healthcare brand, has the opportunity to be more relevant than ever by standing as a reliable voice of clarity and authority in a society seeking trustworthy guidance.
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